11 features that you must look for while choosing CMS
When you are done planning for your business, you need to strategize for your digital presence. This means you need to think about your online presence through a website and its content. The creation, modification, and management of content on a website are possible through an efficient content management system (CMS).
CMS is a system that stores and manages all the website-related information such as content, images, and other functions. So, you can create a website even if you do not know to code. You just need to have a content management system.
Many content management systems such as Drupal, Squarespace, Joomla, Magento, etc., exist. They have some standard features and a few unique aspects that give one an advantage over others. The best CMS for your website is the one that satisfies your requirements.
This blog will look at the key features that a content management system must have to satisfy your business requirements:
The main functionality of a content management system is the creation, editing, and publishing of content. So, your CMS must be such that all these steps are possible in a smooth process flow. That means multiple users must be able to contribute to the content process at every step.
Someone writes the article, then it goes for edits to another person, followed by approval and publishing. It may also require the additional steps of promotion and reporting. The CMS must allow a smooth workflow with continuous monitoring of it.
It must allow the creation of content in any form – blogs, ebooks, images, videos, landing pages, reports, CTAs, etc. Also, the CMS must have different possible templates and the possibility of customization. Thus, it will allow you to create high-quality content as per the needs of your targeted audience.
Moreover, the CMS must have the feature of scheduling, updating, and management of content. Data backup of your work-in-progress content would be an excellent feature to have. It should allow all of these so that you can focus on the content strategy and not the execution steps.
What is the use of creating content for websites if you do not optimize it to rank higher on search engines? Also, this does not remain static as the algorithm keeps on changing. As the algorithm changes, your ranking also changes. That is why you need a content management system with SEO tools built into it.
Your CMS must have an SEO analysis tool, URL generation tool, responsive design elements, etc. These features give your content a higher ranking in search engines. A sound CMS must provide SEO recommendations such as adding titles, keywords, meta descriptions, etc.
As speedily as digitalization evolved globally, the threat of cyberattacks increased with the same speed. These are extremely common worldwide in all industries.
It can lead to the loss of customer data. Harm your visitors. Compromise your brand reputation. So, businesses must protect their websites from any such data breaches. While selecting a content management system, consider the built-in security features.
You need to consider the availability of security modules or features such as:
You can also consider a content management system that provides role-based protection. Such protection helps avoid unauthorized access to files by anyone unrelated to the process.
It is good to control the accessibility of features for users. The CMS must be such that you can have control over who gets accessibility for which feature. Admin must have the power to assign user permissions for writers, editors, SEO experts, etc., separately.
The primary administrator must be able to define users, their roles and responsibilities, as well as permissions for features. Clear definition enables you to create a smooth workflow for every content type and work. It also aids in getting necessary approvals before taking some defined actions as decided by the administrator.
Furthermore, it helps monitor the movement of content from step 1 to the last step. Such continuous monitoring enables you to keep the entire team on track and monitor team members’ performance.
Your business strategy and marketing efforts will require many other capabilities and applications that your CMS will not have. No need to stress about that. Just focus on getting a content management system that is flexible enough to integrate with other tools and technologies.
Thus, choose a CMS that supports various other integrations, APIs, and third-party software. These can be in the form of plugins or extensions. It will allow you to go beyond your CMS’s usual, essential features and capabilities.
You can have integrations such as CRM, ERP, marketing automation, payment processing system, social media, email marketing, content calendar, etc. Such integrations will enhance your content and web pages and make your workflows smoother and more manageable.
You can improve your website only when you know what your targeted customers like and dislike about it. You can learn about all these numbers through analytics tools. These tools enable you to monitor the website visitors’ behaviour and actions.
That is why your content management system must have built-in analytics to create relevant and relatable content. Such relevant content allows you to define a personalized content strategy to connect and engage with your audience. It finally results in brand recognition and builds brand credibility.
It is a repetitive and challenging task to create a page from scratch whenever you have to add new content. So, a sound content management system is the one that provides you with pre-built templates. It will help if you have loads of email templates, landing page templates, and website page templates as choice options.
In some CMS, you also get the option to customize your existing templates. This feature can help you add more customization to your marketing strategy.
Also, there must be an option of themes available for you to choose from. You must have the opportunity to select one among many based on your business requirements. You must select a theme that gives a consistent look to your website and is responsive.
To make your business reach across a broader audience base, you need to satisfy their needs as well. For that, you need to develop the content for your website in different languages. So, choose a content management system that has multi-lingual capabilities.
While looking for multi-lingual support, check for data privacy rules for every country in which you want a presence. You need to comply with the information governance regulations of the country of your customers. Once you comply with these regulations and speak their language, your customer base will expand with ease.
You work hard to generate ideas and create content around it. So, its delivery must be a smoother process. A process that distributes the content to any device, channel or interfaces in the same form.
It should allow you to add channels to simplify the content loading process. Or, the multiple websites must be interconnected to have a centralized CMS on which the content is shared. This is how you can achieve effectiveness in your content distribution and higher scalability.
Technology is not constant; upgrades and updating keep on happening. So, select a content management system that allows for automatic up-gradation.
If the CMS vendor upgrades the system, but your system is not easily upgradable, you will be required to spend extra money on it. Also, it will require additional effort and time. So, choose a vendor that offers automatic upgrades and brings newer versions to align with the market movements.
Many content management systems have several documents available for users to help them during crisis hours. There are many user forums where you can ask questions and get your issues resolved.
But, what gives immediate relief is the presence of a customer service executive from whom you can get a quick answer to your question. So, select a CMS that provides 24*7 live support from any location.
With multisite support, you can share content across multiple sites and manage it from a centralized point. You can generate and share links between websites, blogs, intranets, online stores, etc., to target a specific audience.
Be very careful while choosing the CMS for your business. It must have the features that address your concerns and make your website as per your requirements. Consider the features mentioned above as well as additional factors that you may have depending on your targeted audience’s needs.
It is vital to invest in the right CMS platform in the initial years of your operations so that your future needs are also met. But, you need to consider your budget, the user experience, team concerns, and support and training available, in addition to these features. Don’t just go for the first CMS with these features; make a comparison table and decide.
Digiwagon Technologies offers CMS website development services with an assurance of high performance. Our services include CMS development, CMS web design, and CMS website development. These services allow you to reach your customers faster.
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