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Know UI design better to make the user experience productive and aesthetically enjoyable

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Know UI design better to make the user experience productive and aesthetically enjoyable

Understanding UI designing

Mobile and web apps have been in trend for quite a few years. The user interface (UI) is the point at which the human is able to interact with the app, software, or device. User interface design is the process of making the user interface interactive, stylish, and easy to use.

In UI design, you aim to make a competent user interface that improves users’ experiences. You must try to get the best combination of images, text elements, lists, select menus, and other components that make up the interface. The UI design must be such that it appeals to users’ senses leading to the functioning of the app, software,or device as expected.

There is another similar word, user experience, but both are different. Let’s look at the differences:

Differences between user interface (UI) and user experience (UX)

The user interface includes all those components that enable the user’s interaction with a product or service. User experience is the experience the user attains from interacting with that product or service. UI is the feel and look of the product, while UX is the functionality of the product.

From a quality user interface, users get an aesthetic experience, while a quality user experience provides effective happiness to the user. User interface focuses on the user’s touchpointswith a product, whileuser experience focuses on the user’s entire journey from the beginning to the end.

The key components of the user interface are images, buttons, tabs, animations, typography, and others. The criticalelements of user experience are answers to the pain points that the product intends to resolve. UI involves designing the finished app, website, or device, while UX involves managing the entire project from idea to delivery, including development.

So, now we understand how UI is different from UX. But we need to know why high-quality UI is essential for a product.

Importance of a good quality user interface design

Attractive user interface design is crucial because it helps:

There is a lot of competition in the market. Many websites, apps, and devices are trying to capture the audience’s attention. This is the situation where an impressive and effective user interface design can bring a differentiation.

High-quality design of the user interface helps in attracting customers. Your design must be interactive, easy to use, and appealing to stand out among others. It might lead to customer conversion, giving you a competitive edge over others.

When you develop a high-quality, attractive, and intuitive user interface, users find it easy to operate. They can search for everything and reach any tab/button easily. This reduces the chances of any unwanted actions that may harm your brand.

They have lesser doubts and so lesser complaints. Also, they do not bounce off to other sites/apps or stop using them. Thus, you do not have to spend much on customer support, as your user interface is self-explanatory and without any errors.

You make a sound, intuitive user interface to give your users a better user experience. You make it easy for them to operate and search, attractive to look at, and convenient to function. Thus, they become happy and satisfied with your app, device, or software.

An interactive user interface design converts users to customers. This can increase sales, retain customers, and improve the brand name.

With this, word-of-mouth publicity can bring more users to your website or device. Thus, your base of loyal customer increase, thereby resulting in higher revenue opportunities.

Let us find out the basic characteristics of a user interface design.

Basic characteristics ofuser interface

What a user of an app, website, or software looks for? They want to get to the outcome easily without any hassles. This is what a user interface must be.

You must make the navigation on the user interface more manageable, smoother, and without confusion. The placement of tabs or pages must be strategic for the user to reach. The labels, headings, and menus must not be hard to search.

Potential users will drift away if anything is difficult to reach or search. So, make the best, logical use of buttons, icons, tabs, search bar, and labels to organize the content. Arrange these components based on their level of importance and logical sequence to help navigation with minimal effort.

You are designing the user interface, not for your internal team but for your target audience. So, make it in a way that it is not confusing when the audience looks at the website, app, or device. They must be able to check out the tabs and your offerings or processes.

Complicated designs lead to no clarity and cloud the views of users. But, the design must be effective in terms of the colour, fonts, images, videos, contrast, and other elements used. These elements improve the aesthetic value of the user interface.

The reason behind using a simple but appealing design is to attract viewers. Once they are drawn, it must be easier for the viewers to search, read, and work.

Before designing the user interface, think well about “how the user will interact?” The website, device, or app must be highly interactive to generate the intended outcome. The user must find the interaction so organic that it leads to the behaviour that fulfils their needs.

You must not aim for passive readers but active participants that use your app and exhibit the desired behaviour. There should be some pre-filled forms or default options so that the user is aware of the next steps. Also, the user interface must be able to predict any potential problems and find solutions before it harms the users’ experience.

You can create an efficient and effective user interface design with these three key components.

Conclusion

Creating an interactive, quality user interface design is not an easy job. You need to get the best designers, understand your target audience’s preferences, and iterate to get to the final design. Although it involves effort, the final result is worth the effort because it helps you attract customers and increase your sales

Using the mentioned three key components and the right tools can give you the desired user interface design. But, understand that ignoring UX and focusing only on UI will not produce desired results. You need to work on both to create a high-quality, interactive, and effective experience for users.