The Role Of Technology in Marketing

The Role Of Technology in Marketing

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The Role Of Technology in Marketing

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The digital world is highly competitive, and marketers have to up their game to race ahead in the competition, making The Role Of Technology in Marketing very important. The print industry has been a powerful medium of mass communication, but today online marketing has ushered in a revolution that has changed the landscape of marketing altogether. The role of technology in marketing coupled with elements such as SEO, PPC SEM, and social media has become so vital that it plays a pivotal role in providing measurable results.

The industry, with the help of technology, is growing by leaps and bounds. Technology is the foundation for a successful marketing strategy to be developed and executed to fetch the desired results.

The Role of Technology in Marketing ?

Technology is changing the landscape of marketing. As per a survey, Digital ads expenditures are going to reach $389 billion in 2021. Continuous technological advancements have helped marketers to reshape marketing strategies and create effective marketing campaigns.

Social media is vast, and marketers use the platform to connect with the target audience and increase their customer base. Let's discuss the role of technology in marketing in 2021.

Read on to know more about the role of technology in marketing today.

Every voice matters in the digital world! Today technology helps users to get information at their fingertips easily and quickly. A survey reveals that more than one-third of consumers use the Voice search feature for search engine queries.

They use the tool to search for the products and services they need, find a local business that can fulfill their needs, and eventually make a buying decision. Voice assistants have changed the way people look for information on the Internet.

Voice assistants have gained much popularity, and their use is growing rapidly. Millions of voice searches are made on the Internet today. Today, marketers have to tweak their SEO strategies and adapt them to the changing technology. They can know about consumer behaviour who use voice searches instead of typing their queries on the Internet.

So, marketing should involve anticipating what the customer wants by using easy language with a conversational tone and using complete phrases that help understand the consumers' preferences.

Chatbots are a new technology that has changed how a business communicates with its potential and existing consumers. Chatbots are a combination of text, voice, and messages.

They are increasingly being used to provide customers immediate contact with the business anytime. Chatbots help to provide an enhanced user experience, and happy customers are what a business needs. The chatbot feature is highly useful. So, marketers should consider using the technology to quicken the communication process and boost sales.

A recent survey has revealed that 40% of big organizations will soon add this technology to their system to communicate with their customers and provide them a higher satisfaction rate by leveraging customer feedback to improve products and meet their expectations.

Smartphones have become indispensable devices that are easily accessible. The ease with which consumers use smartphones and mobile devices offers marketers an excellent opportunity to connect with the consumers.

Mobile advertising is already the next big thing in the marketing industry today. Big and small organizations alike are using social media to communicate with their audience with personalized campaigns. Using different social media platforms, organizations can get in touch with a consumer quickly.

Mobile advertising has taken brand messaging to the next level. Mobile devices give marketers a platform to advertise their products, increase sales and expand their customer base gradually. A study says that mobiles will account for 72 % of digital ad expenditure in 2021.

It is one of the most significant trends which the marketing industry is diligently following. Videos are instant and creative ways to engage the customers and retain them. Videos that have engaging and unique content help to attract the users' attention.

They convey the brand message effectively. In today's digital world, vlogging has transformed marketing. Video Marketing helps in informing, educating, and persuading the customer to make a buying decision.

Organisations can increase their sales by creating compelling videos with engaging content that connects with the audience.

These mind-blowing emerging technologies prove to be a game-changer for the marketing industry. In marketing, understanding consumer behaviour is critical.

These technologies are helping marketers to understand the pulse of the customer and create marketing strategies that can have the maximum positive outcome. These technologies allow in mitigating the risk involved in marketing and market products in a way that is aligned to the consumers' needs.

A study predicts that AI and ML's global market size will be enormous, reaching USD 471.39 with a CAGR of 35.2 % in 2028. According to a Gartner study, Artificial Intelligence and Machine Learning Technologies will contribute 30 % of digital commerce revenue, and 60% of organizations will use AI & ML for digital commerce.

Conclusion

A study predicts that AI and ML's global market size will be enormous, reaching USD 471.39 with a CAGR of 35.2 % in 2028. According to a Gartner study, Artificial Intelligence and Machine Learning Technologies will contribute 30 % of digital commerce revenue, and 60% of organizations will use AI & ML for digital commerce.

An expert in Digital Marketing such as Digiwagon can help you embrace technology with great ease. Our Digital marketing experts will help you leverage technology and increase customer engagement and retention rate, help in optimising marketing communication giving you a higher ROI.

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