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UI design fundamentals that you should know


UI design fundamentals that you should know

UI Design Fundamentals

A combination of the right elements of art and science makes a quality user interface. It’s not only colours or fonts or style or typography. It’s coming together of all these elements in the right amounts to lead to the best user interface for your website, device, or app.

User interface connects users and products/services. This connection must be strong, smooth, easy to use, as per users’ needs, attractive, familiar, logical, and must lead to the goal. To create such a user interface, you need to incorporate some basic UI Design Fundamentals, which we discuss in the below section.

UI Design Fundamentals

Important fundamentals of user interface design

The user interface must be interactive, easy to operate, and attractive. These features will attract users to your product/service. Thus, whatever you are doing, your aim must be to address the users’ expectations and needs.

For this, you need to interview your customers. Know their expectations, desires, and requirements. Focus on the people side of your user interface design to get it right for the users.

So, understanding your targeted users is essential. Understand their preferences in terms of colours, fonts, styles, typography, calls to action, and usage. Keep them in mind always while designing the user interface, as it has to lead users to their end goals.

Too many features or too many design elements can cause distractions for your users. Avoid these. Instead, make your user interface design simple. The target audience must find it easy to use and work around it.

So, while adding design elements, consider whether it enriches or worsens the user experience. If it adds value to users’ interaction with the product or service, add it; otherwise, not. It should not confuse users or degrade the interaction process with the product or service.

With consistency, your user interface design becomes predictable for the users. That means they just have to learn to use your product or service once. For all the subsequent times, they are aware of the steps because it remains the same.

When the user is more familiar with the interface, s/he finds it easier to use. Consistency leads to patterns that the user is familiar with, which s/he can just pick up and use anytime without help. So, keep the colour scheme, menus, language, navigation buttons, and other elements consistent to ensure users do not drift away.

There should be a well-defined visual structure of the interface. For example, in a website, try to have the same visual hierarchy on every page or screen. This gives consistency to the eyes of the user, who does not get distracted while interacting with the website.

Also, to the user, such visual structuring looks less complex. They feel more at home with such visual order, and their anxiety levels also go down. This also gives confidence to them in your product or service.

Make the user interface design in such a way that users do not have to think much. The products or services must look more manageablefor the usersto process. You can adopt some principles such as:

Your interface must communicate with the users. This makes users’ process of working through the product or service an enjoyable experience.

So, for every action a user takes, you can send visual cues or messages to take them to the last step. If users make errors, the interface must send a warning to prevent them from moving ahead. In a way, users must know whether their actions will take them to the last step or if they are going in the wrong direction.

Such feedback by the interface can be in the form of audio, images, or any other form. This gives users a better-quality experience. They are more confident about their actions leading to the goal.

Your users may use any platform to check your product or service. So, ensure that your user interface design works on all possible platforms your target audience may use. It must also look visually appealing on each platform. Users will be more satisfied with the flexibility of operating on different platforms.

Many elements on the interface create confusion, which may lead to high bounce rates. The solution is to minimize the clutter. Try to identify the most critical information and retain that.

Keep only the required relevant components for your interface. Try to drive retrieval of information by users through familiar patterns. Develop clear, visible callstoaction to take the user to the next step.

Users use your product or service to achieve something. So, they need to know the new course of action.

A website or an app must state the next step for the user to reach their desired goal. If a user reads a blog and reaches its end, there must be an icon taking them to the next step. Something like ‘back to the top’ or ‘read related topics’ would work. .

You cannot just design the user interface and make it available to a larger audience. Testing is essential. Gather a small set of users and ask them to use your interface to check whether they can use it or not.


Get answers to these questions to know where your user interface stands. With this feedback, you will be able to iterate and improve the interface.

Concluding thoughts

These are the fundamentals of UI design. Make sure to put them into practice to deliver users what they need and expect. Use a solid approach that combines these fundamentals and gives users satisfaction.

With the right team and stakeholders, you can satisfy most of your users with the user interface design. Keep debugging and fine-tuning to make it as close to perfection as possible. If you need any help with the user interface or user experience, you can contact Digiwagon Technologies.

We are a prominent provider of web development, web designing, eCommerce development, digital marketing and cloud services in India. We help our clients with top-notch user interface and user experience designs. Unique and flawless UX and UI designs are our forte.

Our designers have relevant experience and knowledge in varied industries to develop the right design for your needs. Our UX and UI designs are easy to use, interactive, and visually appealing. We make designs that make your apps, devices, website, and software attractive and highly functional.

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