Where is your product’s experience leaking users? Score every dimension honestly.
Five dimensions decide whether an experience helps or hurts — onboarding, everyday efficiency, clarity, evidence and reach. Answered from what you already know about your product, and scored the moment you finish.
Your level, five-dimension profile and recommendations appear on screen the moment you finish — no email, and the branded PDF report is yours to keep.
01First-Run & Onboarding
02Everyday Efficiency
03Clarity & Consistency
04Evidence & Feedback
05Reach & Accessibility
Scored in this browser — nothing is sent unless you choose to.
Written by DigiWagon’s delivery practiceScored with the published DigiWagon UX Audit FrameworkISO/IEC 27001 and ISO 9001 certifiedWork we’ve delivered
Who this is for
Founders and product owners whose numbers say something is leaking
Product managers preparing the case for design investment
Operations leads fielding the complaints support keeps hearing
The flow
How it works
01Answer quick multiple-choice questions about how your product behaves for real users — options, not essays.
02Get your level and a five-dimension profile, scored against the published rubric.
03Keep the branded PDF report — and send your results to us if you want the expert teardown.
Every result is one level and five dimension scores — an example profile.
The framework
Five dimensions, scored in the open
Every answer carries zero to three points by the maturity it describes. Three questions per dimension give a dimension score out of nine; the five dimensions together map to one of four levels. The rubric is published because a score you can't inspect isn't worth acting on.
0–3 per answer→3 questions per dimension→dimension score out of 9→5 dimensions→your result out of 45
No gate. Full results on screen — email is never required to see them.
Nothing stored. Answers are scored in your browser and never leave this page unless you choose to send them.
No invented benchmarks. Every number derives from the published rubric and your own answers.
All five dimensions weigh equally in v1 — deliberately, until real-world results earn differentiated weights. Framework v1 · September 2026.
How fast a new user reaches your product's core value — what guides their first session, and how many come back for a second.
Why this matters
Most products lose more users in the first session than anywhere else. Onboarding is the highest-leverage screen real estate you own: what happens there decides whether everything after it gets seen at all.
How quickly does a first-time user reach your product's core value?
What guides a new user through their first session?
How many new users come back for a second session?
02
Everyday Efficiency
Friction in the tasks users repeat daily — step counts, workarounds outside the product, and what happens when someone makes a mistake.
Why this matters
The most common task is where UX pays or costs the most: a few extra clicks multiplied across every user, every day, is real money — and workarounds in spreadsheets are users quietly telling you the workflow failed.
How lean is your product's most common task today?
How often do users work around the product — spreadsheets, exports, manual notes?
What happens when a user makes a mistake — a wrong entry, an accidental delete?
03
Clarity & Consistency
Whether the product reads as one coherent thing — consistent screens, the users' own vocabulary, and error messages that actually help.
Why this matters
Every inconsistency is a small tax on trust: users who can tell which screens are old start wondering what else is neglected, and every confusing label or dead-end error quietly becomes a support ticket.
How consistent are screens that were built at different times?
How much of the product's language matches your users' language?
When something goes wrong, what do your error messages tell users?
04
Evidence & Feedback
What your UX decisions stand on — when someone last watched a real user, what data shows where people struggle, and how changes get decided.
Why this matters
Without evidence, UX debates are decided by seniority and taste — and products drift toward how the loudest room imagines users behave, which is reliably different from how they do.
When did someone on your team last watch a real user use the product?
What data tells you where users struggle?
How do UX changes get decided?
05
Reach & Accessibility
Whether the experience holds for everyone, everywhere it's used — smaller screens, assistive technology, and how fast the product feels on real devices.
Why this matters
Reach is revenue you already earned but can't collect: users on phones, users with impairments and users on slow connections all chose your product — the experience decides whether they can stay.
How does the product hold up on smaller screens?
Where does accessibility stand — keyboard, contrast, screen readers?
How fast does the product feel to the people using it?
What your score means
Under Strain0–13 of 45
The experience is actively costing you — in users who leave quietly, support tickets that are really design findings, and workarounds doing the product's job. The good news: at this level the fixes are usually obvious once someone looks, and the first ones pay back fast. Start with the weakest dimension below.
Functional14–24 of 45
The product works, and it leaks — friction users tolerate rather than an experience that helps them. Wins at this level come from focus, not overhaul: the most common task made leaner, the first session made deliberate, the ten worst error messages rewritten. Pick one dimension and finish it.
Deliberate25–35 of 45
This experience is designed on purpose, and it shows. The next gains are in the evidence loop — watching real users regularly, instrumenting the journeys that matter, and letting measured results settle design debates — plus the consistency work that keeps a growing product feeling like one thing.
Differentiating36–45 of 45
UX is a moat here: the experience itself is a reason customers choose and stay, which few products achieve. The work now is protecting it at scale — a design system that stays a live dependency, research that keeps its calendar, and every new feature held to the bar the product already set.
FAQ
About this scorecard
Short answers to what people ask before they take it — and what a self-assessment can and cannot tell you.
01What is a UX audit?
A UX audit is a structured review of how well a digital product serves the people using it — where they struggle, where they leave, and why. It examines real journeys against usability principles and evidence, producing prioritized findings a team can act on rather than a general impression of the interface.
02What does this scorecard measure?
Five dimensions that decide whether an experience helps or hurts: first-run and onboarding, everyday efficiency on core tasks, clarity and consistency, the evidence behind design decisions, and reach — devices, accessibility and performance. Each dimension scores from three questions, so you see exactly which area needs attention first.
03How is this different from a full UX audit?
This scorecard is a self-assessment: you answer from your knowledge of the product, and it shows where the experience likely leaks. A full UX audit goes further — experts walk your real journeys, watch the analytics and produce prioritized, evidenced findings. The scorecard tells you whether that deeper look is worth commissioning.
04Do I need design expertise to answer the questions?
No. The questions are written for whoever owns the product — a founder, product manager or operations lead — not for designers. Every option describes something you can observe in your own product and metrics: how users get started, where they work around you, and what your team measures.
05Do I need to share my email address to see the results?
No. Your score, the five-dimension breakdown and every recommendation appear on screen the moment you finish, and the branded PDF report generates locally in your browser. Contact details come into it only if you choose to send your results to our team for an expert readout.
06What should we do with a low score?
Start with the weakest dimension — its recommendation explains what closing the gap involves, and quick wins usually live in error messages, first-run flow and core-task friction. If several dimensions score low, an expert teardown pays for itself fast: send your results through and we'll tell you honestly.
Want the expert teardown?
Send your results through and our design team will walk your real journeys against them — what the score got right, what it can't see from inside, and which fixes pay back first. A working conversation, not a pitch.
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