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UX Research & Usability Testing Services

Find the Friction. Fix What Matters.

Use usability testing, UX audits and user research to uncover where people struggle, what they expect and which changes deserve attention.

Put the experience to the test

Start with the assumption

What Do You Need to Find Out?

Pick the question closest to yours. We’ll show what we would run to answer it and where that sits in the research capabilities below.

Pick the question you need answered

The question

Everyone Is Sure, and They Disagree

Two teams hold confident and opposite views about what users want, the argument is settled by seniority rather than evidence, and the product moves either way.

What we would run
What you could end up with
  • Interviews with the people who use the product and the people who fund it
  • A stated view of user needs that both sides had a hand in
  • Personas built from what users said rather than from what the team assumed
What it works with
  • The assumptions each side is actually arguing from
  • Access to real users, not just proxies for them
  • The decision the research has to unblock
Best fitUser & Stakeholder Research
Connected research
Send this brief to our research team Talk to our research team instead
The question

The Numbers Show Where, Not Why

Analytics say a step loses people. They cannot say whether the copy is unclear, the form is long, the trust is missing or the whole journey is wrong.

What we would run
What you could end up with
  • Journey mapping that puts the drop-off in the context around it
  • Behavioral analysis of how the task is actually attempted
  • Task patterns across the stages the product connects
What it works with
  • The analytics you already have, however partial
  • The step you most want explained
  • Users who have recently done the thing, or failed to
Best fitBehavior & Journey Research
Connected research
Send this brief to our research team Talk to our research team instead
The question

It Passes QA and Users Still Struggle

Every ticket is closed, nothing is broken, and people still cannot finish the task — because working correctly and being usable are different tests.

What we would run
What you could end up with
  • Moderated or unmoderated sessions on the journeys that matter most
  • A heuristic and accessibility review of the interface beside them
  • Issues rated by severity rather than listed in the order they were found
What it works with
  • A live product or a prototype — either is testable
  • The two or three tasks the business depends on
  • Participants who resemble your actual users
Best fitUsability Testing & Evaluation
Connected research
Send this brief to our research team Talk to our research team instead
The question

There Is Research, and No Decision

Findings exist in decks, tickets and someone's notes from a study last year, and none of it has been turned into an agreed list of what to do first.

What we would run
What you could end up with
  • One synthesis across the studies, the analytics and the competitor set
  • Patterns and gaps stated plainly, including where the evidence disagrees
  • A prioritized list the product team can actually work from
What it works with
  • Whatever research already exists, however scattered
  • The competitors you are measured against
  • Who has to sign off on the priorities
Best fitMarket & Research Synthesis
Connected research
Send this brief to our research team Talk to our research team instead

Not sure what to research first? Talk to our research team

What we build

UX Research Capabilities

We combine direct user input, behavioral evidence and expert evaluation to reveal pain points, unmet needs and opportunities that may otherwise be easy to miss.

01

User & Stakeholder Research

Understand user expectations, business priorities, and the context around how the product is used.

User InterviewsStakeholder InterviewsUser Needs IdentificationPersona Development

02

Behavior & Journey Research

Study how people move through the product, where they hesitate, and how the experience connects across different stages.

User Behavior AnalysisCustomer Journey MappingProduct Usage ResearchTask Patterns

03

Usability Testing & Evaluation

Test real journeys and review the interface to identify usability issues, confusing interactions, and accessibility concerns.

Usability TestingModerated & Unmoderated TestingPrototype TestingHeuristic EvaluationAccessibility Review

04

Market & Research Synthesis

Combine research findings with competitor context to identify patterns, gaps and priorities for the product team.

Competitor AnalysisResearch SynthesisInsight PrioritizationActionable Recommendations

AI-assisted UX research

Find the Signals Hidden Across the Data

Interviews, usability sessions, usage data, and competitor insights can quickly add up. AI helps organize, compare and summarize this information at scale, while researchers determine which signals are meaningful enough to act on.

01

Interview & Feedback Patterns

Analyze interviews and open-ended feedback at scale. AI-supported clustering can group recurring themes, pain points and user language, giving researchers a faster way to spot common concerns.

Interview Themes · Repeated Pain Points · User Language · Sentiment Trends

02

Behavior & Journey Signals

Study drop-offs, task behavior and feature usage. Intelligent analysis can highlight recurring paths, anomalies, and moments that may deserve closer investigation.

Drop-Offs · Task Behavior · Feature Usage · Journey Trends

03

Research Synthesis

Connect findings from different sources through automated summarization and clustering, making it easier to see where signals align, differ, or remain inconclusive.

Theme Clustering · Cross-Source Comparison · Insight Detection · Research Summaries

04

Opportunity Prioritization

Assess the frequency, severity and context of findings through AI-supported comparison, then apply researcher judgement to determine which issues deserve attention first.

Issue Severity · User Impact · Opportunity Areas · Priority Decisions

Explore AI & Machine Learning

Industry context

UX Research Across Industries

Different sectors raise different questions around users, complexity, risk and task completion. We focus on the interactions that have the greatest impact on usability and confidence.

01 / 09

FinTech

01Onboarding Research
02Lending Journeys
03Payment Usability
04Financial Decision Behavior
05Trust & Confidence

Our work

UX Research in practice.

Engagements where this is what we actually built. 3 of them are written up in full.

View all case studies
The C3 MedTech clinic dashboard on a laptop mounted to a slit lamp, showing left and right eye images with redness grading.Healthcare

C3 MedTech: Building a Smart Digital Companion for Dry Eye Disease Management

A HIPAA-compliant platform designed to help patients manage Dry Eye Disease while keeping clinics connected beyond visits. With guided diagnostics, secure patient-clinic linking, and cross-platform support, it boosts adherence, streamlines workflows, and scales across eye care practices.

40%Faster patient report access35%Smoother patient journey
RapidAML AML compliance software dashboard and customer screening interface designed by DigiWagon for enterprise RegTech SaaS.FinTech

RapidAML: Designing a Scalable AML Compliance Platform for Global RegTech Teams

Transformed a global AML software into a powerful, intuitive RegTech solution. With role-specific dashboards, guided onboarding, and real-time risk monitoring, RapidAML streamlines anti-money laundering compliance, improves operational efficiency, and strengthens market position worldwide.

35%Smoother onboarding flow30%Reduction in training burden for compliance users
The AML UAE website shown as a set of page designs — the AML/CFT health check hero, service pages and testimonials.RegTech

AML UAE: Compliance Website Design & Development for a Regional Regulatory Support Brand

Built a custom RegTech website from the ground up to reflect AML UAE’s authority in compliance. With clean UI/UX, SEO-first development, and mobile-ready design, the platform boosted mobile traffic, brand impressions, and conversions.

45%Smoother compliance content discovery40%Faster access to AML UAE regulatory information

How we work

How Research Becomes a Decision

We start from the decision that is stuck rather than from a method, choose the smallest study that can settle it, and finish with a prioritized list rather than a report nobody acts on.

01

Frame the Question

Agree what is actually in dispute and what evidence would settle it, so the study is scoped to a decision rather than to a method somebody already had in mind.

Focus
AssumptionsDecisionScopeParticipants
02

Observe the Behavior

Interview the people who use and fund the product, and follow what they do rather than what they report — moderated where depth matters, unmoderated where reach does.

Focus
InterviewsSessionsJourneysAnalytics
03

Evaluate the Interface

Run the tasks that matter against the live product or a prototype, with a heuristic and accessibility review beside them so expert and observed findings check each other.

Focus
TasksHeuristicsAccessibilitySeverity
04

Synthesize and Prioritize

Bring the studies, the behavioral data and the competitor context into one view, then rank findings by severity and impact so the team has an order to work in.

Focus
ThemesGapsImpactPriorities
Frame01 Frame the QuestionObserve02 Observe the BehaviorSynthesize03 Evaluate the InterfacePrioritize04 Synthesize and Prioritize

Insights

Thinking Behind the Evidence.

Field notes on UX research services in practice: method, what usability testing can and cannot settle, and how teams decide which findings are worth acting on.

Cover image showing B2B UX research methodology with professional user recruiting, contextual inquiry, workflow evidence, research synthesis, evidence traceability, and product decision mapping.
Experience Design

B2B UX Research: A Field-Tested Methodology

· Pavan Chavda · 9 min read

Cover image showing a compliance analyst workflow decision desk with alert review, reason codes, matched fields, case timeline, four-eyes approval, false-positive feedback, and regulator export.
Experience Design

The Compliance Analyst Workflow Playbook

· Rutvi Kothari · 6 min read

Feature image showing UX consultant, in-house team, and hybrid design models for SaaS decision-making
Experience Design

UX Consultant vs. In-House Team: The Decision Framework

· Rutvi Kothari · 9 min read

All Experience Design writing

FAQ

Frequently Asked Questions About UX Research

Straight answers on what usability testing services cover, moderated versus unmoderated sessions, how many users a study needs, what a UX audit is, and when user research services earn their place in a release.

01What do usability testing services include?

Usability testing services evaluate how real users complete important tasks in a live product or prototype. Sessions may be moderated or unmoderated and can include task scenarios, observation, issue identification and findings synthesis. The outcome is a prioritized view of usability problems, their severity and the areas most worth addressing.

02What is the difference between moderated and unmoderated usability testing?

Moderated testing involves a researcher observing and speaking with participants during the session, making it useful for exploring behavior in depth. Unmoderated testing lets participants complete tasks independently and can reach more users quickly. The right approach depends on the questions being investigated and the stage of the product.

03How many users do you need for usability testing?

There is no single number that works for every study. The right sample depends on the product, user groups, complexity of the journeys, and what the research needs to validate. Smaller focused studies can reveal recurring usability issues, while broader research may require multiple participant groups or testing rounds.

04What is a UX audit?

A UX audit is a structured review of an existing product experience. It can combine heuristic evaluation, journey analysis, accessibility considerations, behavioral evidence, and product context to identify usability issues and experience gaps. Findings are then prioritized so teams can understand what deserves attention rather than receiving a list of disconnected observations.

05When should UX research happen?

UX research can be useful before a new product direction, during design, before a major release or when an existing experience is underperforming. It is particularly valuable when teams have competing assumptions about users, unclear reasons for drop-off or important product decisions that need stronger evidence.

Ready to Validate the Next UX Decision?

Use real user input, usability testing, and behavioral insight to move forward with greater confidence.

Validate your UX direction Explore experience design

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