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Rutvi Kothari, Senior UI/UX Designer

Author

Rutvi Kothari

Senior UI/UX Designer

10 posts · 2022–2026

Rutvi is a product-focused UI/UX Lead with over 7 years of experience designing intuitive digital experiences across SaaS, RegTech, HealthTech, and AI-driven platforms. She helps teams translate complex workflows into clear, user-friendly interfaces. Her expertise includes user research, interaction design, and building scalable design systems for data-intensive environments, with a strong focus on usability, clarity, and cohesive product experiences.

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Written by Rutvi

All 10 posts.

Cover image showing a compliance analyst workflow decision desk with alert review, reason codes, matched fields, case timeline, four-eyes approval, false-positive feedback, and regulator export.
Experience Design

The Compliance Analyst Workflow Playbook

· Rutvi Kothari · 6 min read

Feature image showing a transition from a dense legacy dashboard to a modern dashboard while preserving power-user workflows and phased migration
Experience Design

Redesigning a Legacy Dashboard Without Losing Power Users

· Rutvi Kothari · 8 min read

Feature image showing UX consultant, in-house team, and hybrid design models for SaaS decision-making
Experience Design

UX Consultant vs. In-House Team: The Decision Framework

· Rutvi Kothari · 9 min read

Design audit and usability testing improving UX in legacy enterprise software
Experience Design

From Chaos to Clarity: The ROI of a Design Audit & Usability Testing in Legacy Enterprise Software

· Rutvi Kothari · 6 min read

B2B eCommerce Conversion Optimization strategies for global manufacturers and industrial buyers
Software Engineering

Optimizing Conversion Paths: B2B eCommerce UX Strategies for Global Manufacturers

· Rutvi Kothari · 6 min read

Generative AI transforming the UX design process for SaaS products
Software Engineering

Beyond Wireframes: Leveraging Generative AI in the UX Design Process for SaaS Products

· Rutvi Kothari · 6 min read

E-E-A-T UX framework for designing trustworthy fintech and healthcare software
Experience Design

The E-E-A-T Framework for UX: Designing Trustworthy Software for FinTech & Healthcare

· Rutvi Kothari · 6 min read

ROI of SaaS UI UX Design strategy for improving product growth and business outcomes
Experience Design

The True Cost of “Good Enough”: A Strategic Guide to High-ROI SaaS UI/UX Design

· Rutvi Kothari · 4 min read

11_common_UI_issues_featured_img
Experience Design

11 Common UI Issues to Avoid to Improve Your User Experience

· Rutvi Kothari · 14 min read

UI Design Fundamentals
Experience Design

UI Design Fundamentals That You Should Know

· Rutvi Kothari · 8 min read

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